Marketing is one strategic area to which every business company needs to pay special attention as it can substantially contribute to the profit of the company. With the development of the science and technology the lifestyle of a man has changed substantially therefore, it requires every service at the click of a button. Then the need of the hour for all companies is to understand the need of their customers by following new way of marketing. Some of the benefits of online marketing are given in the following points:
- Online marketing reduces the overall cost of marketing as it is quite reasonable as compared to traditional marketing methods.
- By online marketing one can directly connect to the customer by sending them personalized e-mails, surveys, etc.
- Companies can very quickly adapt themselves with needs of their customers by observing their response to the product and their reviews about the same.